If you do video marketing , surely you are interested in converting visits to your YouTube videos into leads and sales. So let's talk about a very useful resource to take your video visitors wherever you want: YouTube cards. YouTube cards make your videos more interactive and can help you achieve a wide variety of goals. Let's see how they work and 5 tips to generate leads and sales with them. Do you want to know how to create your company channel on YouTube? Improve your notoriety and brand positioning with valuable content.
Click here and sign up for our free course. 5 Ways to Use YouTube Cards to Generate Leads and Sales What are YouTube cards and how do they work? YouTube cards are notifications that are displayed at different points in videos, both on desktop and mobile devices. When you add a card to a video , a small rectangle or teaser appears in the upper right corner, so visitors can see a preview or teaser of the message. If the viewer taps or clicks on this individual email list notification, the card linked to the video will be displayed. On desktop and mobile devices in landscape orientation, the card appears on the right side of the video. On mobile devices in portrait position, the card is displayed below the player. Cards can be very effective in increasing the interactivity of a video and triggering reactions among viewers, especially when combined with other calls to action and relevant to the content of the video. Types of YouTube Cards Channel cards . These cards are used to direct visitors to a specific YouTube channel. For example, you can use them to link to one of your secondary channels or to thank a channel you've collaborated with on a video. Video or playlist cards .
You can use these cards to redirect users to other content that you are interested in seeing. You can link to videos, to specific moments of a video or to playlists. Link cards . In order to use this feature, your channel must be a member of the YouTube Partner Program. Within the link cards we have associated website cards (to direct the viewer to your website directly from the video), crowdfunding cards (to direct the viewer to one of your projects in financing) or merchandising cards (to promote your products with different approved vendors). Survey Cards . As its name suggests, they are used to make surveys in which your viewers will have to choose between different options. Donation cards . At this time, this option is only available to creators residing in the United States who want to raise funds for a non-profit association in the United States. It allows you to create cards so that users can donate directly from a video.